If you’re a Business Development Manager (BDM) in real estate, social media is one of your most powerful tools for attracting landlords, building trust, and growing your rent roll. But without a plan, it’s easy to fall into the trap of posting inconsistently—or worse, posting without strategy.
Read MoreFor Business Development Managers (BDMs) in property management, attracting new landlord clients is a core part of rent roll growth. While referrals and networking remain powerful, having a clear, repeatable process ensures consistent results.
Read MoreAs the way people search for information online continues to evolve, traditional SEO is no longer the only game in town. Enter: GEO—Generative Engine Optimisation.
Read MoreIf you're serious about attracting more landlord leads and growing your rent roll, having a strong social media presence is great—but it’s your Google Business Profile (GBP) that does the heavy lifting when it comes to local visibility and trust.
Read MoreIn today’s digital world, property managers spend a lot of time posting on social media—chasing likes, views, and comments. While social engagement helps boost visibility, there’s one thing that quietly carries much more weight when it comes to building trust and converting landlord leads: Google Reviews.
Read MoreFacebook remains a powerful platform for connecting with local communities—but many property managers still ask the same question: Should I be focusing on a Facebook Page or starting a Facebook Group?
Read MoreIn a competitive and increasingly digital market, your brand isn’t just your logo—it’s your reputation, your voice, and the way people feel when they interact with your business. In 2025, effective branding is what sets standout agencies and BDMs apart from the rest.
Read MoreIf you're looking to grow your rent roll, attracting cold leads is only half the challenge. The real magic happens when you give potential landlords a reason to engage with you—before they’re ready to commit. That’s where lead magnets come in.
Read MoreIn today’s digital age, your online reputation is often a landlord’s first impression of your business—and it can be the deciding factor in whether they choose you or move on to a competitor. For property managers and BDMs, managing your reputation isn’t just a nice-to-have—it’s a critical part of your marketing and growth strategy.
Read MoreTenant communication can make or break a property manager’s day—and reputation. Missed messages, unclear updates, or inconsistent follow-through can quickly lead to frustration, complaints, and even lost managements. The solution? Systemised communication.
Read MoreSigning a new landlord is only the beginning. What happens after the agreement is just as important as the listing itself. A well-crafted welcome experience not only reinforces your brand—it sets the tone for long-term trust, retention, and referrals.
Read MoreAs a Business Development Manager (BDM), your online presence is one of your most powerful tools. But it’s not just being on social media that brings in leads—it’s knowing what to post that makes the difference. Strategic content helps you build trust, stay top of mind, and generate landlord enquiries.
Read MoreIn today’s digital-first world, landlords rely heavily on social proof before deciding who to trust with their investment. And nothing builds trust faster than a glowing Google review. When used strategically, Google reviews can do more than boost your reputation—they can directly contribute to rent roll growth.
Read MoreWhen property investors search for a new property manager, they usually turn to Google first—and often with location-based intent. That’s where Local SEO comes in. By optimising your online presence for your service area, you can capture high-intent leads and grow your rent roll without spending on ads.
Read MoreYour website’s homepage isn’t always the best place to convert a landlord. A high-converting landing page—a focused, standalone page with one clear message—can dramatically increase your lead generation results.
Read MoreIn today’s digital-first world, landlords and investors don’t just hire a company—they hire a person they trust. That’s why personal branding is no longer optional for property managers and BDMs. It’s a strategic asset that can set you apart and attract more of the right clients.
Read MoreReferrals are one of the most powerful (and cost-effective) ways to grow your rent roll. A strong referral network can deliver high-quality leads consistently—without cold calls or massive ad spend.
Read MoreThe way you onboard a new landlord sets the tone for the entire relationship. A seamless, professional, and thoughtful onboarding process can boost retention, referrals, and your reputation.
Read MoreBusiness Development Managers (BDMs) in property management juggle lead generation, networking, admin, and follow-ups—often all in one day. To grow your rent roll efficiently without burning out, time management is key.
Read MoreA strong property management team is the backbone of a successful real estate business. By focusing on strategic recruitment, training, and leadership, property managers can build a high-performing team that enhances efficiency, improves tenant satisfaction, and grows the rent roll.
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