Lead Magnets That Work: What Free Resources Attract Landlords?

If you're looking to grow your rent roll, attracting cold leads is only half the challenge. The real magic happens when you give potential landlords a reason to engage with you—before they’re ready to commit.

That’s where lead magnets come in.

A lead magnet is a free, valuable resource you offer in exchange for contact information—typically an email address. When done right, lead magnets build trust, demonstrate your expertise, and start the conversation.

So, what kinds of free resources actually work with landlords?

Free Guides & Checklists

Landlords love step-by-step clarity. A professionally branded, easy-to-follow guide can position you as the go-to expert.

Examples:

  • “The New Landlord’s Guide to Hassle-Free Property Management”

  • “7 Questions to Ask Before Choosing a Property Manager”

  • “What’s Your Property Really Worth? Rental Appraisal Checklist”

Tip: Include your branding, contact details, and a strong call-to-action.

Free Rental Appraisals

Offering a no-obligation rental appraisal is a proven way to generate qualified leads—especially if it’s positioned as valuable insight, not a sales pitch.

Make it compelling by offering:

  • A personalised rental income estimate

  • Suburb-specific market trends

  • A professional property management overview

Create a landing page where landlords can request the appraisal directly.

Video Tutorials or Webinars

Not every landlord wants to read a PDF. Video is powerful, personal, and builds instant rapport.

Topics could include:

  • “How to Maximise Your Rental Return in 2025”

  • “5 Common Mistakes Self-Managing Landlords Make”

  • “Ask Me Anything: Landlord Q&A Sessions”

Tip: Host a short live session or pre-record and offer it on-demand in exchange for their email.

Templates and Tools

Help landlords take action with simple, branded tools that solve a real problem.

Ideas:

  • Self-assessment checklist: “Is It Time to Switch Property Managers?”

  • Investment property spreadsheet

  • “Landlord Welcome Pack” template

Tip: Keep it practical, useful, and easy to download.

Email Mini-Series

Turn educational content into a short sequence of automated emails.

For example:
“5-Day Series: Everything You Need to Know Before Leasing Your Property”

Each email can include tips, FAQs, and gentle calls to book a consultation.

Tip: Set it up using email marketing software like MailerLite, Mailchimp or ActiveCampaign.

Want help building landlord-focused lead magnets that actually convert? Book a consultation and let’s design a strategy that grows your rent roll—on autopilot.

Lauren Robinson