The Importance of Online Reputation Management for Property Managers

In today’s digital age, your online reputation is often a landlord’s first impression of your business—and it can be the deciding factor in whether they choose you or move on to a competitor. For property managers and BDMs, managing your reputation isn’t just a nice-to-have—it’s a critical part of your marketing and growth strategy.

Here’s why online reputation management (ORM) matters, and how you can use it to strengthen your brand and grow your rent roll.

Landlords Trust Reviews More Than Ads

Before reaching out, landlords often search for “property managers in [your area]” and scan reviews on Google, Facebook, or industry directories. A consistent stream of positive reviews builds credibility and trust far more than any paid ad can.

What to do:

  • Ask happy landlords and tenants to leave Google reviews

  • Showcase testimonials on your website and social media
    Always respond to reviews—positive and negative

Your Reputation Influences SEO

Google prioritises businesses with high ratings and frequent reviews. That means a well-managed reputation can boost your local SEO and help more landlords find you online.

Pro tip: Optimise your Google Business Profile and encourage clients to mention keywords like “Brisbane property management” or “investment property management” in reviews.

Bad Reviews Aren’t the End—If You Handle Them Right

Negative reviews happen to everyone. What matters most is how you respond. A thoughtful, professional reply shows potential clients that you're proactive, respectful, and solution-focused.

Respond like this:
“Thank you for your feedback, [Name]. We’re sorry to hear about your experience and are working to address the issue. Please feel free to reach out directly so we can resolve this together.”

Reputation Impacts Referrals and Retention

A strong online reputation encourages referrals from happy clients—and gives potential landlords peace of mind before signing up. It also plays a role in retaining existing clients by reinforcing their confidence in your team.

Reputation Management Is Ongoing—Not One and Done

Reputation isn’t built in a week. It requires regular attention and a system behind it.

Build a system:

  • Add a review request to your onboarding or lease renewal workflows

  • Celebrate positive reviews in team meetings and online

  • Monitor all platforms where your business appears

Final Thoughts

Online reputation management is one of the most powerful, cost-effective marketing tools for property managers. When done right, it enhances trust, drives landlord enquiries, and supports long-term business growth.

Want to build a strong reputation that attracts high-quality landlords? Book a consultation and let’s develop your online review and reputation strategy.

Lauren Robinson