Your Guide to Marketing Your Property Management Business

About

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Hi there, I’m Lauren and it’s so great to e-meet you!

I Founded and Directed an award-winning property management company called Rental Results.

Over a 7 year period, I organically grew the rent roll to over 600 managements.

Like most startups, I had limited resources at the time, but with my Bachelor of Business (marketing major) as grounding, a firm commitment to my vision, careful financial management and the development of loyal, trusting relationships with clients, Rental Results started to grow.

While our growth was slow initially, it quickly gained momentum when I prioritised marketing and sought clarity around the brand that I was building. The more I learnt and invested in the right strategies, the faster the growth and the greater the opportunities.

 
 

Learn how to build a profitable property agency that doesn’t jeopardise your lifestyle

Having run a fast-growing property management agency with nearly two decades experience in the industry, I’ve made the mistakes, learnt the lessons and discovered the marketing strategies that can help you develop a trusted brand in property management – and I’d love to share these shortcuts with you.

You will find, as I did, that when you know your target market, understand their needs, engage them with great content and establish yourself as an expert, business growth can rapidly follow.

Combine this with effective systems, building the right team, selecting the right mix of properties and wowing both landlords and tenants with great property management and you have a business-building formula for property management agency.

 
 

Not only was Rental Results a multi-award winning agency, what’s more, the profile I built over this time lead to multiple opportunities like:

  • Authoring the book 'Rented!'

  • Being interviewed several times on 4BCs Real Estate Talk with Kevin Turner

  • Speaking at large real estate and property management conferences

  • Featuring in a national video marketing campaign by realestate.com.au as a person to watch in the industry

  • Working with ING on an advertising campaign for millennials looking to purchase a property.

  • Presenting on the Property Couch podcast

  • Being invited by realestate.com.au to attend a business forum where 30 leaders in the real estate industry were selected to discuss the future of the industry and how we can accommodate upcoming changes

 
 

While there are many business coaches and marketing specialists out there, there aren’t many who have the benefit of knowing our industry intimately or what it takes to build a successful property management agency, this is where I can help.

I’ve made the mistakes, learnt the lessons and felt the frustrations and can help you avoid the pitfalls, delays and missed opportunities I had to experience before I had the wins I wanted.

So let’s have a chat and together work out how you can fast track your growth and success in property management. Email hello@rentalresults.com.au.