Social Media for BDMs: What to Post to Attract More Landlords

As a Business Development Manager (BDM), your online presence is one of your most powerful tools. But it’s not just being on social media that brings in leads—it’s knowing what to post that makes the difference. Strategic content helps you build trust, stay top of mind, and generate landlord enquiries.

Here’s what to post if you want to grow your rent roll on social media:

Landlord Education Content

Provide tips that help landlords make smarter decisions. Think short, punchy posts that add value.
Examples:

  • “How to choose the right tenant (and avoid costly mistakes)”

  • “3 tax deductions every property investor should know”

  • “Why routine inspections protect your investment”

Pro tip: Use Canva to turn tips into branded graphics or reels.

Behind-the-Scenes Stories

Humanise your brand by showing your day-to-day work. This builds trust and credibility.
Examples:

  • Conducting an open home

  • Meeting with a landlord

  • A “day in the life” of a BDM

Why it works: Landlords see that you’re hands-on, knowledgeable, and professional.

Client Testimonials & Success Stories

Social proof is powerful. Share positive landlord reviews or recent wins.
Examples:

  • “We filled this property in 3 days at above-market rent”

  • A quick video from a happy client

  • Screenshot of a Google review

Bonus: Always tag your location for SEO benefits.

Local Market Updates

Show that you know the local rental market better than anyone.
Examples:

  • Median rent trends

  • Vacancy rate snapshots

  • Suburb spotlights: “Why investors love [Suburb Name]”

Use: Graphs, carousel posts, or quick explainer videos.

Calls to Action

Don’t forget to invite landlords to engage with you!
Examples:

  • “Thinking of switching property managers? DM me to chat.”

  • “Want a free rental appraisal? Click the link in bio.”

  • “Landlord questions? I answer them every Friday in stories—submit yours!”

Consistency is key. You don’t need to go viral—you just need to stay visible, valuable, and relevant. Show up regularly, be helpful, and make it easy for landlords to get in touch.

Want help building a content strategy that fills your pipeline with qualified leads? Book a consultation and let’s create your social media system for rent roll growth.


Lauren Robinson