The Ideal Weekly Content Plan for BDMs on Social Media
If you’re a Business Development Manager (BDM) in real estate, social media is one of your most powerful tools for attracting landlords, building trust, and growing your rent roll. But without a plan, it’s easy to fall into the trap of posting inconsistently—or worse, posting without strategy.
A consistent, well-structured content plan keeps you top of mind with landlords while positioning you as a knowledgeable, approachable industry expert.
Here’s what the ideal weekly social media plan looks like for BDMs.
Monday – Educational Post
Start the week by providing value. Share landlord tips, rental market insights, or explain industry changes in plain language.
Example topics:
“5 Common Mistakes Landlords Make (and How to Avoid Them)”
“What the Latest Interest Rate Changes Mean for Investors”
Tuesday – Local Market Update
Highlight recent rental data, suburb spotlights, or vacancy trends in your area. This positions you as the go-to expert for local property knowledge.
Pro tip: Include a branded graphic or short video to increase engagement.
Wednesday – Behind-the-Scenes Content
Show the human side of your role—team meetings, property inspections, or networking events. This builds connection and trust.
Thursday – Success Story or Testimonial
Share a recent win, such as a landlord who signed with you or a tenant who renewed because of excellent service. Social proof is one of the strongest marketing tools you have.
Friday – Engagement Post 💬
Post something that invites conversation. This could be a poll, a “this or that” property question, or asking followers what they’d like to learn next.
Example: “If you were investing in property right now, would you choose inner-city or suburbs? Comment below!”
Saturday – Personal Brand Content ✨
Post something that aligns with your personal values, professional journey, or community involvement. It helps landlords see the person behind the title.
Sunday – Quick Tip or Reel 📲
Share a short, actionable property tip in a reel or carousel format. Keep it simple, memorable, and easy to save.
Final Tips for Success
Plan ahead: Batch your content weekly or monthly.
Use a mix of formats: Photos, videos, carousels, and stories.
Engage daily: Reply to comments and DMs quickly.
Track results: Use analytics to see which posts attract the most landlord leads.
By following this weekly plan, you’ll never be stuck wondering what to post—and you’ll consistently position yourself as the first choice for landlords looking for a trusted property management partner.
Want help creating a custom social media strategy that attracts landlords and grows your rent roll? 📲 Book a consultation with me here.