Using Local SEO to Attract Property Investors in Your Area

When property investors search for a new property manager, they usually turn to Google first—and often with location-based intent. That’s where Local SEO comes in. By optimising your online presence for your service area, you can capture high-intent leads and grow your rent roll without spending on ads.

Claim and Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is often the first impression potential clients get. Make sure it includes:

  • A keyword-rich business description

  • Correct NAP (name, address, phone) info

  • Up-to-date services and business hours

  • Photos of your team and office

Encourage happy landlords and tenants to leave 5-star reviews, and respond to all reviews professionally.

Use Location-Based Keywords

Include phrases like “property manager in Brisbane” or “Brisbane property investment services” naturally throughout:

  • Your website copy

  • Blog posts

  • Page titles and meta descriptions

  • Image alt tags

Be specific—mention suburbs you service to increase visibility in those areas.

Create Local Content That Solves Problems

Write blogs or guides tailored to property investors in your region:

  • “Top Brisbane Suburbs for High Rental Yields in 2025”

  • “How Queensland Tenancy Laws Affect Investment Returns”

  • “Brisbane Market Update: What Investors Need to Know”

This positions you as the local expert and helps Google connect your site with location-based searches.

Get Listed in Local Directories

Submit your business to reputable directories like:

  • realestate.com.au agent directory

  • Local Chamber of Commerce websites

  • Real estate-specific and local business directories
    Make sure your info is consistent across all platforms.

Want more high-quality investor leads in your local area? Book a consultation and let’s build your location-driven marketing strategy.

Lauren Robinson