Landing Pages That Convert: How to Capture More Landlord Leads Online

Your website’s homepage isn’t always the best place to convert a landlord. A high-converting landing page—a focused, standalone page with one clear message—can dramatically increase your lead generation results.

Focus on One Offer

Whether it’s a free rental appraisal, landlord guide, or consultation, your landing page should promote a single call to action. Keep it simple and clear.

Compelling Headline + Subheadline

Your headline should address a pain point or benefit:
Example: “Struggling to fill your rental? Get expert help with a free property appraisal.”
Follow up with a subheadline that builds trust or urgency.

Social Proof

Add client testimonials, Google star ratings, or a “trusted by X landlords” line. These elements build confidence and reduce friction.

Visuals That Convert

Use clean branding, a strong photo of you or your team, and even a short video to make it more personal. Landlords want to see who they’re dealing with.

Simple Form with Minimal Fields

The more fields, the more drop-offs. Keep your form to name, email, phone, and one optional field (like postcode). Bonus: Add a privacy reassurance note beneath the form.

Want help designing a landlord lead funnel that actually converts? Book a consultation and let’s optimise your digital strategy!