How to Optimise Your Google Business Profile for Maximum Exposure

If you're serious about attracting more landlord leads and growing your rent roll, having a strong social media presence is great—but it’s your Google Business Profile (GBP) that does the heavy lifting when it comes to local visibility and trust.

When a potential client searches for “property manager in [your suburb]” or “investment property management Brisbane,” your Google listing is often the first impression they get. Optimising your profile can mean the difference between getting overlooked—or getting the call.

Here’s how to make your GBP work harder for you:

Claim and Verify Your Profile

It starts with ownership. Visit Google Business to claim or create your listing. Once verified, you gain access to tools that allow you to control how your business appears in Google Search and Maps.

  • Use your exact business name

  • Choose the correct category (e.g. “Property Management Company”)

  • Ensure your location, phone, and website are accurate


Use Keywords in Your Description

Your business description should clearly outline your services and include relevant local keywords.

Example:
“We are a Brisbane-based property management agency helping landlords grow their investment portfolios through expert leasing, tenant retention, and proactive rent roll growth strategies.”

Include terms like:

  • Property management Brisbane

  • Investment property support

  • Rent roll growth strategies

  • Real estate BDM services

Upload High-Quality Photos

  • Photos help potential clients get to know you. Include:

  • Professional team headshots

  • Images of the properties you manage

  • Office or signage photos

  • Screenshots of reviews, stats, or awards

Listings with photos get more clicks and build trust instantly.

Post Weekly Updates

Yes—Google lets you post just like social media. Use this feature to:

  • Share blogs, news, or service updates

  • Promote free landlord resources (eBooks, webinars)

  • Announce local events or team milestones

This helps Google see your business as active and relevant.

Collect and Respond to Reviews

Positive reviews boost your rankings and act as social proof for landlords checking you out. Ask satisfied clients to leave detailed, honest feedback.

Tip: Respond to every review—good or bad. It shows you’re engaged and professional.

Add Services and Attributes

In the “Services” section, list specific offerings like:

  • Tenant placement

  • Routine inspections

  • Landlord advisory

  • Investor onboarding

  • BDM coaching (if applicable)

You can also add attributes such as “Women-owned” or “Online appointments available” to appeal to niche audiences.

Monitor Your Insights

Google provides data on how many people viewed your profile, clicked through to your website, or called you directly. Track what’s working—and use that data to improve your marketing efforts.

Want help optimising your Google presence to grow your rent roll? Book a consultation and let’s make your profile stand out.

Lauren Robinson