Facebook Groups vs Pages: Which One Works Better for Property Managers?

Facebook remains a powerful platform for connecting with local communities—but many property managers still ask the same question: Should I be focusing on a Facebook Page or starting a Facebook Group?

The short answer? Both have value—but they serve different purposes.

In this post, we’ll break down the pros and cons of each so you can choose the best approach for your goals, whether it’s building trust with landlords, generating leads, or growing your brand as a BDM.

Facebook Pages: Your Digital Shopfront

A Facebook Page is your official public profile. It’s where people go to check your business credentials, read reviews, and browse your content. If you're running paid ads, you must have a Page.

Pros:

  • Public visibility (shows in search engines)

  • Ability to run Facebook Ads

  • Collect reviews from clients and tenants

  • Share professional updates, blog links, service promotions, and brand news

  • Great for building trust with cold audiences

Cons:

  • Organic reach is limited (unless you’re boosting posts or running ads)

  • Less engagement compared to Groups

  • Feels more “broadcast” than “conversation”

Facebook Groups: Your Relationship-Building Engine

A Group is more like a community space—ideal for creating genuine conversations, offering value, and nurturing leads over time. You can position yourself as an expert without directly “selling.”

Pros:

  • Higher engagement and visibility in the News Feed

  • Ideal for creating trust-based relationships

  • Great for niche education and Q&A (e.g. landlords, first-time investors)

  • Can be branded to match your business and linked to your Page

Cons:

  • Takes time to grow and manage

  • Not ideal for direct advertising

  • Can require moderation and consistent posting to stay active

So, Which One Should You Use?

Use a Facebook Page if you want to:

  • Build your brand’s visibility

  • Share service updates and blog content

  • Collect and showcase reviews

  • Run Facebook ads to attract landlord leads

Use a Facebook Group if you want to:

  • Educate and engage with landlords or investors in a private setting

  • Build a community around your expertise

  • Position yourself as a trusted advisor, not just a service provider

Pro Tip: Use Both—But Strategically

Set up a professional Facebook Page as your main presence, and link it to a private Group focused on education, value, or a niche landlord segment.

Example:

  • Page: Lauren Robinson – Property Management & BDM Coach

  • Group: Brisbane Landlord Insights: Tips & Tools from a Pro

Use your Page to attract, and your Group to nurture.

Want to create a Facebook strategy that brings in more landlord leads and builds lasting relationships? Book a consultation and let’s create a social media plan that works for you.

Lauren Robinson