What is a Marketing Funnel and Why Do You Need One?

The marketing funnel is a model of the customer journey. It begins with awareness and moves through the stages of consideration, conversion and loyalty.

When your property management agency has a marketing funnel in place, your marketing strategy not only becomes more streamlined, but you get a clearer understanding of current and potential clients.

A marketing funnel needs to be carefully constructed through regular marketing activities. This includes an accessible website, regular blogs, monthly newsletters and automations, social media posts and performance strategies.

Awareness

The first stage of the marketing funnel is where potential clients become aware of your business and services you offer. This where your website as well as Meta and Google Ads optimised to awareness metrics will be useful.

Consideration

This stage is where potential clients are in the research stage of their decision making process. You can offer them greater insight through blog, opt-ins, brochures, newsletters and SEO.

Conversion

At this stage, leads become clients. The client engages your team and signs a contract. Email automations and Metal and Google Ads optimised for conversions will greatly benefit your business at this stage.

Loyalty

Finally, at the end of the funnel, the client continues to support your business after employing your services. Digital word-of-mouth marketing can take the form of testimonials, Google reviews, social reviews and client generated content.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au