5 SEO Tactics to Increase Your Brand Recognition

Did you know 68% of online experiences begin with a search engine? And, only 0.63% of users click on results from the second page. This is why your property management agency shouldn’t overlook search engine optimisation (SEO) if you want to stand out.

When done correctly, SEO offers the most cost-effective and efficient way to reach your audience. By creating a website that’s tailor-made for search engines, you can improve your visibility on Google, Bing and other engines’ results pages. This in turn can increase traffic to your site and ultimately, generate leads.

Clean up your navigation menu

A seamless user experience can lead to longer site visits and more interactions with your content, both of which can contribute to better SEO. Search engines like Google prioritise clean, easy-to-use websites.

When updating your navigation menu, don’t flood your site with too many options that could confuse your users. Focus on showing off the best of the best. Consider adding top-level links for your best-selling items to your navigation bar.

Keywords

To  attract qualified traffic and improve your conversion rate, use long-tail keywords, which are more specific and less competitive than short keywords. For example, instead of trying to rank for keywords like “property management Australia”, get more specific. Something like “Melbourne award-winning property manager” would help you stand out more.

Images

You can attract plenty of traffic to your site if your photos show up in Google Image. When tagging, captioning and adding image descriptions, make sure you’re using relevant file names. This will help search engines understand what the image is about, which can improve your visibility in search results.

URLs

Keep your URLs short, readable, and jam-packed with keywords. SEO-friendly URLs can help both search engines and users understand what a page is about. For example, “agency.com.au/client-testimonials” is clearer than “agency.com.au/whatpeoplesayaboutus.”

Broken links

Not only are these annoying for users navigating your website, broken links can harm your SEO. Make it a habit to regularly check your site for broken links and fix them as soon as possible.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au