The Benefits of Blogging for Your Business

Is blogging worth the effort? Once you understand the value of blogging, you’ll find this marketing tactic may enhance your business growth.

Website traffic

Whether you’re a property investor or a tenant, most people now are going online in search of whatever it is they need. Your website is typically the place they’ll land on if they need to contact you, browse listings or get to know your agency. But how do you get potential clients to go to your website in the first place?

Through blogging, you can attract traffic to your website. The more you blog, the likelier your website stands out among other online searches. Every time you create and publish a blog post, it's one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page and drive traffic to your website in organic search.

New leads

Once you’ve attracted audiences to the blog on your website, you’ve created an opportunity to convert these website visitors into actual clients. Simply add a lead-generating call-to-action (CTA) to every blog post. Often, these CTAs lead to a free ebook, product trial, fact sheet or any other type of asset people are willing to exchange their contact information for.

Social media content

Every savvy property management agency should be utilising social media these days and with blogging, you don’t have to look too far when you need content.

Every time you create a new blog post, you're creating content that people can share on social networks, like Facebook and Instagram, which helps expose your business to a new audience that may not know you yet.

Expertise

Sharing information, whether it’s property market news or management tips, immediately positions you as an expert in your industry. With a well-written blog, you’re confidently showing your knowledge, which builds trust with clients, tenants and other industry experts.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au