How to Optimise Your Social Media Profile

They say you never get a second chance to make a first impression. This is why it’s crucial for a property management agency to nail their brand’s social media profile. Aside from attracting a new audience, a strong social media profile can reinforce your brand to existing clients. Take note of these tips when crafting your social media pages, whether it’s Facebook, Instagram or LinkedIn.

Your profile picture

It seems like a no-brainer to use your logo as your profile picture, but make sure you have a high quality copy and that it fits the size for each site. On the other hand, if you’re optimising your personal LinkedIn page, you want a clear and simple photo of yourself to display.

Your bio

Aside from sharing a description of what your business has to offer, make sure you use relevant keywords for search engine optimisation (SEO). Additionally, make use of pertinent emojis and hashtags to make your bio easier to read and more eye-catching.

Your location

As a property management agency, your location is crucial to your business. Adding your city will increase your reach in that area. Furthermore, you can tag your location in posts and you can get even more specific with certain suburbs.

Relevant links

One of the most important things to consider when setting up your social profile is how you can convert people into customers. Whether it’s your homepage, a blog, or a sign-up form, the links on your pages have to work.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au