The Best Times to Post Property Content on Social Media (2025 Data)

Creating great content is only half the battle—it also needs to be seen. Using up-to-date data on peak engagement times boosts your visibility and landlord enquiries. Here’s a breakdown of the latest 2025 findings to help property managers and BDMs post smarter, not harder.

Timing Insights from 2025 Research

According to Sprout Social's 2025 analysis of 2.5 billion engagements:

  • Best days to post: Monday–Thursday, especially Wednesday.

  • Top times: Between 10 a.m. and 1 p.m..

  • Least effective: Sundays tend to deliver the poorest engagement for most platforms.

Facebook

  • Best times: 9 a.m.–12 p.m. (Mon–Fri), with some traction at weekends around 9–10 a.m.

  • Overall peak engagement during early mornings.

Instagram

  • Strongest engagement: 10 a.m.–4 p.m. (Mon–Wed); tapering slightly later in the week.

  • Weekends show variable performance—less reliable.

Real Estate-Specific

  • For real estate and similar industries, posting between 8 a.m.–12 p.m. yields solid results.

  • Albums and carousels tend to outperform single-image posts.

Mid-Morning Breaks for Instagram & TikTok

  • Video platforms like Instagram and TikTok see high midday activity—11 a.m.–12 p.m. on weekdays.

  • Facebook also benefits from noon–1 p.m. posting, aligning with users' lunch breaks.

Actionable Tips for Property Managers & BDMs

  1. Stick to weekday mornings—they drive visibility and engagement for landlord audiences.

  2. Match content type to timing—share market insights or tips around mid-morning; schedule listings or visuals around lunchtime.

  3. Test and adapt—your ideal posting times may differ slightly depending on your audience’s behavior.

  4. Focus quality over volume—especially for real estate content, aim for 2–4 impactful posts per week.

In 2025, timing can make or break your content reach. For BDMs and property professionals, posting during mid-mornings on weekdays maximises visibility among landlords scrolling during breaks. Combine this timing with strategic, valuable content, and you'll consistently position yourself as their top property management choice.

Ready to take your social media strategy to the next level and attract more landlords? Let’s create a tailored plan that works for your business. Book your consultation today.

Lauren Robinson