How To Utilise Social Media For Your Business
Social media allows you to connect with current and prospective customers on a more personal, human level. By including social media in your business strategy, you can effectively create a reach and find your audience.
For your story on social media to go viral, you will need to connect to the right audience, at the right time, through the right channel/s.
Your Facebook page is a place for customers or fans to get information, updates, news, pictures and details on events. Make sure the posts encourage engagement and get people to click, “like,” comment and share. The more people are engaging, the more frequently your posts and page will appear in others’ timelines.
People are normally scrolling through quickly so your content should encourage people to click through. IIncorporate photos, polls, gifs, or even short videos. Build relationships with followers by engaging in conversation. Hashtags (#) are you key tool on Twitter. People searching for specific information will often check hashtags to see what’s out there.
LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Join LinkedIn groups where you can meet people from the same industry or with similar interests and engage in conversations. It’s a great way to showcase your expertise on your industry.
YouTube
Videos are a lot more engaging and shareable than text content and they also aid your search rank in Google. When creating video, make sure there’s a purpose and value to what you’re uploading and sharing. Upload webinars or videos speaking on important topics that further the education of your audience.
Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers. Be sure that you have an Instagram Business Account as this allows you to create and publish Instagram ads and access analytics tools.