How to Maximise Your Marketing on LinkedIn

As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it's an essential platform for your business when it comes to marketing.

LinkedIn is a platform for professionals to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.

Profile vs page

Pages are public and used primarily by businesses. Profiles are private and used by individuals.

A LinkedIn profile is your personal page where you can connect with other professionals, upload videos, write blogs, list your skills, show your work history and experience–it’s essentially a more dynamic resume or CV. What also makes a profile unique is the ability to communicate one-to-one with other professionals.

A LinkedIn page is great for boosting your business’ profile. You can share media and post blogs here as well and it’s a good spot for posting job listings and special offers.

SEO

You can also optimise your Profile to get discovered by people searching LinkedIn for key terms you want to be found for. You can add these keywords to various sections of your Profile, such as your headline, your summary, or your work experience.

Professional headline

Instead of simply stating your job role in your professional headline, you can highlight your skills. For example, instead of Property Manager, you can also add “Brisbane real estate insider” or “property investment guide for beginners.”

Profile images

Make sure to upload the right profile picture for your LinkedIn profile. Avoid leaving it empty or simply using your business logo. When choosing the right profile photo, make sure it’s high quality, well-lit and your face is clearly depicted. 

A background or header photo for your LinkedIn profile is crucial as well. You can use this to showcase your personal brand, awards and special interests.

Messaging

Once you’ve made connections on LinkedIn, send thoughtful direct messages when you want to establish a more personal connection to industry experts. Make sure your message is personalised, concise, and valuable. You could even try to offer something relevant to the person, such as an interesting article or helpful insight. Think of it as the online version of starting up a conversation at a seminar or workshop with a professional you’ve just met.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au